The article is devoted to the question of some data obtained by Polish philosopher Roman Ingarden, and primarily to his study of the literary work of art. Development upon Ingarden’s ideas is associated with use of Russian authors which are rarely treated in phenomenological aesthetics. The dynamic types of the image structure is that appear as potential states and actualize themselves in the reader’s reception as problem of imageability of fictional entities. Thus the dynamic character of types of an image structure is a transition from non-thematic background into its actual state and back. To study the visual in fiction, one must understand that the reader’s encounter with the literary work actualizes potential types, which, according to R. Ingarden, “sparkle and go out”. The visual nature of the aesthetic object directly depends on which of these potential states are actualized.