The African Americans or Black Americans continue to be one of the largest minorities in the USA. The descendants of the African slaves they encountered discrimination, came through racial segregation (1865–1955) and fierce fighting for civil rights (1954–1968). Different social conceptions and movements sprang up inside the Black community in response to discrimination. Afrocentricity as one of them is considered to be the paradigm combining theory and practice, social movement and methodology of research, culture and lifestyle. The main goal of the Afrocentricity is to rehabilitate the Blacks from every corner of the globe. This article demonstrates the evolution of the Afrocentric socio-cultural paradigm in the USA from the early 1960s, when the conditions for its origins were created, up to the present. The author analyzes the evolution of the fundamental basis of the Afrocentric theory, as well as the mechanisms of spreading Afrocentric ideas and influence across the African American community upon the background of contemporary American history. Подробнее https://www.socionauki.ru/journal/articles/445658/