Найдено научных статей и публикаций: 1, для научной тематики: Brands
1.
Natalia Tarasova, Ruslan Moldovanov, Anastasiia Rusanova
- The Russian Academic Journal , 2013
The article focuses on the problems of companies using modern Soviet brands in terms of marketing. It investigates the specificity of brand management in relation to the Soviet brand, determines the pros and cons of a recognizable corporate identity, and analyzes the strategy of brand
extensio...
The article focuses on the problems of companies using modern Soviet brands in terms of marketing. It investigates the specificity of brand management in relation to the Soviet brand, determines the pros and cons of a recognizable corporate identity, and analyzes the strategy of brand
extension, while maintaining the loyalty of regular customers.
Natalia Tarasova, Ruslan Moldovanov, Anastasiia Rusanova Saving consumer loyalty to the soviet brands in terms of their extension // The Russian Academic Journal, Vol. 26, Issue 4, 2013, pp. 0-0
