In the monography, on the basis of generalization of substantive provisions of the theory and their realization in the Russian
practice of marketing research, dependence between morphological type of the consumer of bank services, its predisposition to return of
the taken loans is convincingly proved. The technique of segmentation of consumers of bank services in morphological type is developed
at carrying out of the analysis about decision-making on delivery of loans and calculation of obligatory reserves, on the basis of
morphological typology («CONTY-method»).
Alexey Fedorov TO OPPORTUNITIES OF THE ASSESSMENT OF SOLVENCY OF BORROWERS NATURAL PERSONS IN BANKS, WITH USE OF THE METHOD OF CONSTITUTIONAL TYPOLOGY OF "CONTY-METHOD". MONOGRAPH. // The Russian Academic Journal, Vol. 5, Issue 4, 2014, pp. 0-0

In the monography, on the basis of generalization of substantive provisions of the theory and their realization in the Russian
practice of marketing research, dependence between morphological type of the consumer, its behavior and preferences is convincingly
proved. The technique of segmentation of consumers on morphological type is developed at carrying out of marketing researches for
qualitative definition of target groups on the basis of new typology («CONTY-method»).
A.V. Fedorov «CONTY-METHOD». MORPHOLOGICAL TYPE OF THE CONSUMER IN MARKETING RESEARCHES. THE MONOGRAPHY. // The Russian Academic Journal, Vol. 14, Issue 4, 2011, pp. 0-0