Formation of self-preserving behavior of rural population is defined both by external conditions and factors, and by way of living of a particular person, its value orientations towards his or her own health, and later — by practical implementation of appropriate behavioral values. System of values as the element of culture and essential factor that forms people's attitude to their health determines health-saving or health-destructing practice. In reality, however, there is a mismatch of value orientations of rural population and practical actions for maintaining (destructing) its health.
Yurova I.Yu., Fyodorova L.M., Chernyshkova E.V. Influence of value orientations of rural population on formation of self-preserving behavior // Saratov Journal of Medical Scientific Research, Vol. 10, Issue 3, 2014, pp. 465-468