Связанные научные тематики:
тег
 
тег
 
тег
 
тег
 
тег
 




 Найдено научных статей и публикаций: 1, для научной тематики: Consumer.

1.

Ethnocentrism effect on the tendency to use the brand name in purchasing decisions. An application to the case of shoe industry in Spain and Russia. (публикация автора на scipeople)     

Liudmila Ostrovskaya & Francisco José Sarabia-Sánchez - INNOVAR, revista de ciencias administrativas y sociales , 2013
this paper analyzes the extent to which the tendency to use the Brand name (tBn) is affected by consumers ethnocentrism (Cet) and is intended to determine whether this influence varies depending on the age or sex. this uses a Web-based survey conducted in two countries (spain and Russia), using an a...