Связанные научные тематики:
тег
 
тег
 
тег
 
тег
 




 Найдено научных статей и публикаций: 1, для научной тематики: Tendency Brand Name

1.

“Consumer Values and the Tendency to use the Brand Name in Purchase Decisions: A Comparison between Spain and Russia” (публикация автора на scipeople)     

Sarabia-Sanchez F.J and Ostrovskaya L.I. - Marketing Management Journal , 2012
This work analyses the relationship between personal consumer values and the tendency to use the brand name in consumption decisions. We hypothesized that the tendency to use brand name is influenced by consumer values and that there are differences between countries. Although brand name is an impor...