Найдено научных статей и публикаций: 1, для научной тематики: Drug advertisements
1.
Motilal C. Tayade, Nandkumar. B. Kulkarni
- Journal of Clinical & Diagnostic Research , 2011
Introduction: Drug advertisements in medical journals are an
important tool to inform physicians about drug usage. The ethical
criteria for drug promotion were laid down by the WHO in 1988.
Aims and Objectives: The present study was planned to assess
the accuracy of the drug advertisements which...
Introduction: Drug advertisements in medical journals are an
important tool to inform physicians about drug usage. The ethical
criteria for drug promotion were laid down by the WHO in 1988.
Aims and Objectives: The present study was planned to assess
the accuracy of the drug advertisements which were published
in Indian medical journals from different specialties.
Materials and Methods: We studied 882 drug advertisements
which were published in different indexed medical journals from
various specialties during the period from January 2008 to
December 2010. The advertisements for laboratory equipments
were excluded. The advertisements were independently categorized
into different groups of specialties. The information
content of the drug advertisements were analyzed.
Statistical analysis: In this representative survey, we found
more than 70 % advertisements which had not mentioned drug
storage instructions and had not warned about major interactions.
We also found that more than 50% advertisements
had not included the information regarding side effects and
the precautions which had to be taken during drug usage. The
information about pharmacological data was found in less than
1% of the advertisements.
Conclusion and Results: Our analysis indicated that the drug
advertisements which were published in various Indian medical
journals provided less information which was related to the vital
aspects of the drug.