Связанные научные тематики:
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 Найдено научных статей и публикаций: 3, для научной тематики: Spain


1.

Ethnocentrism effect on the tendency to use the brand name in purchasing decisions. An application to the case of shoe industry in Spain and Russia. (публикация автора на scipeople)     

Liudmila Ostrovskaya & Francisco José Sarabia-Sánchez - INNOVAR, revista de ciencias administrativas y sociales , 2013
citación: ostrovskaya, l. & sarabia-sanchéz, F. J. (2013). efecto del etnocentrismo sobre la tendencia a usar el nombre de marca en las decisiones de compra. Una aplicación al caso del calzado en españa y Rusia. Innovar, 23(49), 51-66.
2.

“Consumer Values and the Tendency to use the Brand Name in Purchase Decisions: A Comparison between Spain and Russia” (публикация автора на scipeople)     

Sarabia-Sanchez F.J and Ostrovskaya L.I. - Marketing Management Journal , 2012
Sarabia-Sanchez F.J and Ostrovskaya L.I., 2012, “Consumer Values and the Tendency to use the Brand Name in Purchase Decisions: A Comparison between Spain and Russia”, Marketing Management Journal, Volume 22, Issue 2, pp. 19-30.
3.

“Consumer Values and the Tendency to use the Brand Name in Purchase Decisions: A Comparison between Spain and Russia” (публикация автора на scipeople)   

Liudmila Ostrovskaya y Francisco José Sarabia-Sánchez - Marketing Management Journal. , 2013