Связанные научные тематики:
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 Найдено научных статей и публикаций: 3, для научной тематики: Spain

1.

Ethnocentrism effect on the tendency to use the brand name in purchasing decisions. An application to the case of shoe industry in Spain and Russia. (публикация автора на scipeople)     

Liudmila Ostrovskaya & Francisco José Sarabia-Sánchez - INNOVAR, revista de ciencias administrativas y sociales , 2013
this paper analyzes the extent to which the tendency to use the Brand name (tBn) is affected by consumers ethnocentrism (Cet) and is intended to determine whether this influence varies depending on the age or sex. this uses a Web-based survey conducted in two countries (spain and Russia), using an a...
2.

“Consumer Values and the Tendency to use the Brand Name in Purchase Decisions: A Comparison between Spain and Russia” (публикация автора на scipeople)     

Sarabia-Sanchez F.J and Ostrovskaya L.I. - Marketing Management Journal , 2012
This work analyses the relationship between personal consumer values and the tendency to use the brand name in consumption decisions. We hypothesized that the tendency to use brand name is influenced by consumer values and that there are differences between countries. Although brand name is an impor...
3.

“Consumer Values and the Tendency to use the Brand Name in Purchase Decisions: A Comparison between Spain and Russia” (публикация автора на scipeople)   

Liudmila Ostrovskaya y Francisco José Sarabia-Sánchez - Marketing Management Journal. , 2013
This work analyses the relationship between personal consumer values and the tendency to use the brand name (TBN) in consumption decisions. We hypothesized that TBN is influenced by consumer values and that there are differences between countries. Although Brand name (BN) is an important issue in bu...