Article is published with support of Autonomous non-profit organization of higher education "Institute of
Political and Mediametric Researches" Research institute (IPMI). The main stages of building CRM strategy
are analyzed in the article and it influence on the creation and usibility of customer value of new products
and services.
A. V. Petrovskaya CUSTOMER RELATIONSHIP STRATEGY OF THE ORGANIZATION // The Russian Academic Journal, Vol. 22, Issue 4, 2014, pp. 0-0

The authors analyzed the possibility of applications of graph theory in the design of the information space of the organization. This paper provides the use of graphs for constructing of objectives tree and compliance matrix of overall development strategy of the organization  and  IT strategy, the formation  of Ishikawa diagrams  and  projects digraphs  of business  processes  and user behavior in info rmation  space.  The  paper  presents  examples  of  the  use  of  graph  theory  to  construct  the  information  space  of  the  various
organizations.
V. Vovk, O. Kovalenko, A. Petrovskaya Graph theory in the design of the information space of the organization // The Russian Academic Journal, Vol. 24, Issue 2, 2013, pp. 0-0

The authors analyzed the possibility of applications of graph theory in the design of the information space of the organization. This paper provides the use of graphs for constructing of objectives tree and compliance matrix of overall development strategy of the organization and IT strategy, the formation of Ishikawa diagrams and projects digraphs of business processes and user behavior in info rmation space. The paper presents examples of the use of graph theory to construct the information space of the various organizations.

Работа публикуется при поддержке АНО ВПО НИИ «ИПМИ». В статье проанализированы основные этапы построения клиентоориентированной стратегии предприятия и ее влияние на создание и использование потребительской ценности в производстве новых продуктов и услуг.