Связанные научные тематики:
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 Найдено научных статей и публикаций: 2, для научной тематики: Consumer

1.

“Consumer Values and the Tendency to use the Brand Name in Purchase Decisions: A Comparison between Spain and Russia” (публикация автора на scipeople)     

Sarabia-Sanchez F.J and Ostrovskaya L.I. - Marketing Management Journal , 2012
This work analyses the relationship between personal consumer values and the tendency to use the brand name in consumption decisions. We hypothesized that the tendency to use brand name is influenced by consumer values and that there are differences between countries. Although brand name is an impor...
2.

Adaption strategy of regional department of international pharmaceutical company in a new foreign market (публикация автора на scipeople)     

Charchyan В.Е., Uvarov V.V. - Saratov Journal of Medical Scientific Research , 2012
In a new foreign market strategy of adaptation of the regional department of an international pharmaceutical company has its own peculiarities that arise from the specifics of the pharmaceutical market. In article the strategy to adapt to the new market has been discussed, as conceived plan for use ...