The purpose of research is formation of a social portrait of the consumer of service of traditional medicine. Materials and methods. For research materials of sociological method — the questioning of patients lead in the state and private medical organizations of city of Saratov has been used. Processing of questionnaires has been lead by a method of mathematical statistics. Results. A social portrait of the consumer of services of traditional medicine and the principles influencing a choice of medical establishment are certain. Conclusion. Primary factor of patient's choice of private medical organizations is psychological readiness to pay for better medical aid
Muzalevskaya О.V. Social portrait of traditional medicine consumer // Saratov Journal of Medical Scientific Research, Vol. 8, Issue 1, 2012, pp. 128-132