Повседневные практики питания обусловлены явными или латентными представлениями о социально и культурно одобряемом образце тела. В обществе модерна нормативное тело предполагает унифицированную функциональность, достигаемую с помощью рациональных дисциплинарных практик трансформации естественного тела человека. Соответственно предполагается рационализация питания на основе медикализации, т. е. распространения научно обоснованных представлений о физиологической норме на повседневные практики. В СССР утверждению норм сбалансированного питания препятствовали хронический дефицит продуктов и неравенство доступа к ним, что привело к возникновению противоречия между образцами здорового тела и правильного питания и реальными повседневными практиками большинства, которые остались традиционными. При формировании общества массового потребления это противоречие усугубляется ослаблением институционального контроля нормативной телесности и ценностями потребительского гедонизма. Медикализация повседневности позволяет отказаться от самоограничения и корректировать негативные для здоровья последствия лекарственными средствами. В современной России противоречие между предлагаемыми обществом стандартами тела и невозможностью его достижения пока приводит к массовому выбору в пользу традиционных практик питания. Everyday nutrition practices are determined by manifested or latent concepts of so-cially and culturally approved model body. In modern society, a normal body requires a unified functionality, which is achieved by means of rational practices of the transfor-mation of natural human body. Accordingly, the rationalization of the food practices based on medical means is intended, which means the distribution of the scientific ideas about the physiological norm on the everyday practice. In the USSR, the standards of balanced diet were prevented by the chronic shortage of food and unequal access to it, which led to the conflict between samples of healthy body and healthy diet and the traditional everyday practices. In the context of the formation of mass consumption society, this contradiction is exacerbated by the weakening institutional control of normal body and values of consumer hedonism. The medicalization of everyday life provides an opportunity to reject a self-restraint and to correct the negative health effects via drugs. The contradiction be-tween the proposed community standards of the body and the impossibility to achieve it leads to massive choice in favor of traditional food practices in modern Russia.

The aim of the article is to provide medical and economic analysis of the resort at the present stage and to identify ways to optimize. Material and methods: medical and statistical, analytical, medical and economic analysis, experimental. Results. The study identified the main ways to improve the activity of a sanatorium, set the direction of optimization activities in order to improve its health and economic efficiency. Conclusions. Carried out in the study assessment of medical and economic efficiency of the sanatorium, has allowed to develop a set of proposals to optimize the cost management of the sanatorium in the global crisis, resulting in the period of the experiment reached medico-social and economic efficiency by reducing the number of violations on the basis of quality EKMP (15.2%), increasing the effectiveness of the institution (16.7%), reducing economic losses (18.9%).
Kizeev M.V., Lugovoy V.E. Formation of an organizational framework for the medical and economic analysis of the resort // Saratov Journal of Medical Scientific Research, Vol. 10, Issue 4, 2014, pp. 719-725

Aim: to evaluate the health of the children population in the area of the site location for disposal of rocket engines solid fuel. Material and methods. Analyzed the official reporting form health institutions for the period 2010-2011. Statistical processing of data was carried out generally accepted for such research methods. Results. The lack of influence of the enterprise on the health of children and adolescents. The number of healthy children ranged from 26.0 per cent to 39.5%. The main cause of morbidity in children is diseases of the nervous system and mental disorders, and congenital anomalies. Conclusion. Operation of installations for the disposal of rocket engines solid fuel according to the official reporting forms medical institutions has no effect on child health.
Tarakanova S.Y. The main indicators of the health of children and adolescents in residential zone of the facility for disposal of rocket engines // Saratov Journal of Medical Scientific Research, Vol. 10, Issue 4, 2014, pp. 725-727

Formation of self-preserving behavior of rural population is defined both by external conditions and factors, and by way of living of a particular person, its value orientations towards his or her own health, and later — by practical implementation of appropriate behavioral values. System of values as the element of culture and essential factor that forms people's attitude to their health determines health-saving or health-destructing practice. In reality, however, there is a mismatch of value orientations of rural population and practical actions for maintaining (destructing) its health.
Yurova I.Yu., Fyodorova L.M., Chernyshkova E.V. Influence of value orientations of rural population on formation of self-preserving behavior // Saratov Journal of Medical Scientific Research, Vol. 10, Issue 3, 2014, pp. 465-468

The article deals with the analysis of the principal factors influencing sexual activity of elderly persons. Data of foreign study and sociologic research carried out in Saratov region (2010) were used as the base for the analysis. It was revealed that the primary determinants of sexual activity in old age are the following: state of health, presence or absence of a partner, active lifestyle
Chernyshkova Е. V. Sexual activity in old age // Saratov Journal of Medical Scientific Research, Vol. 7, Issue 3, 2011, pp. 693-694